Samsung QLED TV | Global Campaign
 

As a global campaign, our challenge was creating TV spots that could be understood visually, with little to no copy. I helped with concept development and campaign ideation - identifying everyday scenarios that capture the telling reactions people get from watching TV. I also helped with script writing - finding a perfect balance of comedy and quality.
     
Client: Samsung Agency: R/GA

CD: TJ Walthall

CD: Marcella Coad |

CW: Amanda Kim