Rosendo Ayala
Art Direction, Concept Development, Campaign Ideation, Photography.
LUCID MOTORS
As the main art director for Lucid Motors I lead the concept and execution of video and photo production, from hands on sketching to locations scouting, casting to final retouching output; as well as image ideation and CGI sketching and renderings.
Here are some selected images from my time at Lucid Motors.
