KOBE 8/24

To explain to the world what the Mamba Mentality is really about, we created a highly energized film, launched at exactly 8:24 AM on 8/24.

During the 2017 NBA playoffs, Kobe was quoted as saying "My phone line's always open to have a conversation and talk about basketball”, when being asked about his mentorship of NBA players such as Isaiah Thomas and Kyrie Irving.

On 8/24, we opened Kobe’s line to athletes all over the world. 

We set up a special Mamba Hotline phone number that Kobe messaged out across social. Fans who called were greeted by a voicemail from Kobe asking them to leave messages of their questions on the Mamba Mentality. Kobe would then select a few to answer later that day on Facebook live.

The hotline immediately exploded, within 8 hours we had:
35,000 phone calls
12,500 voicemails left
34,900 minutes of messages

We got some coverage.

SLAM MAGAZINE
COMPLEX
USA TODAY
SNEAKER NEWS
CBS SPORTS
BLEACHER REPORT

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