As the lead Art Director for brand and marketing Lucid Motors, I worked cross functionally with PR, experiential, UX departments to ensure consistency and quality through all creative communications.

Alongside a talented group, we Introduced Lucid Gravity – our next force of nature. A true next-generation luxury SUV built upon our core DNA of luxury, spaciousness, performance, and efficiency.

Gravity, space, luxury, performance were the simple words we took to drive our concept to executing

To chat more about my role in this projects please reach out always happy to talk about it :)

Creative Director CGI - Jonh Poehlmann