As the lead Art Director for brand and marketing Lucid Motors, I worked cross functionally with PR, experiential, UX departments to ensure consistency and quality through all creative communications.
Alongside a talented group, we Introduced Lucid Gravity – our next force of nature. A true next-generation luxury SUV built upon our core DNA of luxury, spaciousness, performance, and efficiency.
Gravity, space, luxury, performance were the simple words we took to drive our concept to executing
To chat more about my role in this projects please reach out always happy to talk about it :)
Creative Director CGI - Jonh Poehlmann
As the lead Art Director for brand and marketing Lucid Motors, I worked cross functionally with PR, experiential, UX departments to ensure consistency and quality through all creative communications.
Alongside a talented group, I headed marketing campaigns, assisted in launching three car models, and opened auto retail-studios all over the US and Europe—all the while continuing to build a brand that speaks post-luxury.
To chat more about my role in any of these projects please reach out always happy to talk about it :)
The adidas Originals Superstar 2020 campaign line, CHANGE IS A TEAM SPORT, was written and sold with love with Nuno Ferreira and Mitchel Quesada while freelancing on a 4th floor under construction on Broadway at Johannes Leonardo.
We were not responsible for the production of the campaign.
Team
CD Nuno Ferreira
Agency Johannes Leonardo
We started with a simple yet powerful insight: Study is better with play.
Then, we brought our story to life with a twist.
As universities around the world reopened, we launched Samsung Galaxy Tab S7FE with an explosive film celebrating the return to campus life.
And as a not-so-subtle “FUCK YOU” to competing brands, we made the included S-PEN our star.
From reuniting with your crew to cramming in the library. From pools and courts to daydreams defying gravity.From sharing study tips to bringing it all back to the quad.
This is our anthem to the student experience, made better with Samsung.
My gratitude to everyone it took to make this little film the best it could be.
Music "Do It Like This" by FRANCCI
Client: Samsung Global Mobile
Agency: BBH USA
CCO: Rafael Rizuto
EP: Michael Petrucelly
CD Omar Silwany
CD Coral Garvey
Director WAFLA
To announce the second generation of Google’s Wired Nest Doorbell and the brand new Google Nest Wifi Pro, we created this product film that shows how both products can help you create a smarter home that’s always on, even when you’re not.
Client: Google
Project: Always On
Agency: B-Reel, New York
Creative Director: Pieter Konickx
Copywriter: Colby Spear
Art Director: Rosendo Ayala
Director: Samy Mosher, Stadium
Editor: Ben Rodriguez, Lost Planet
Samsung wanted to show the world what they think the future of mobile will look like with a global campaign. I helped concept futuristic scenarios and art direct a campaign that was produced with a multi-agency team led by Leo Burnett and shot on location in Cape Town, South Africa.
Creative Director Sam Bruehl
To explain to the world what the Mamba Mentality is really about, we created a highly energized film, launched at exactly 8:24 AM on 8/24.
During the 2017 NBA playoffs, Kobe was quoted as saying "My phone line's always open to have a conversation and talk about basketball”, when being asked about his mentorship of NBA players such as Isaiah Thomas and Kyrie Irving.
On 8/24, we opened Kobe’s line to athletes all over the world.
We set up a special Mamba Hotline phone number that Kobe messaged out across social. Fans who called were greeted by a voicemail from Kobe asking them to leave messages of their questions on the Mamba Mentality. Kobe would then select a few to answer later that day on Facebook live.
The hotline immediately exploded, within 8 hours we had:
35,000 phone calls
12,500 voicemails left
34,900 minutes of messages
We got some coverage.
SLAM MAGAZINE
COMPLEX
USA TODAY
SNEAKER NEWS
CBS SPORTS
BLEACHER REPORT
Western Digital was looking to launch their newest product, My Cloud Home - a new way to consolidate all your files into one place. To do this, I helped develop a concept and art direct the campaign for a 360-degree influencer campaign, starring Jimmy Chin - a professional climber and photographer.
Client: Western Digital | Agency: R/GA LA
ECD: Oliver Frank
CD: Frank Dattalo
CW: Amanda Kim
Samsung QLED TV | Global Campaign
As a global campaign, our challenge was creating TV spots that could be understood visually, with little to no copy. I helped with concept development and campaign ideation - identifying everyday scenarios that capture the telling reactions people get from watching TV. I also helped with script writing - finding a perfect balance of comedy and quality.
Client: Samsung Agency: R/GA
CD: TJ Walthall
CD: Marcella Coad |
CW: Amanda Kim
Smirnoff Raspberry Crush
A launch campaign for Smirnoff new flavor, Raspberry Crush to the UK, our challenge was to create a TV spot that could transmit Smirnoff’s new bold flavor . As an Art Director I was in charge of casting a wide diverse group of people as same as giving them a bold confident look.
Client: Smirnoff Agency: 72&Sunny NYC
Role: Art Director
MAKE MORE THAN MONEY
Nuveen, one of the biggest investment agencies in the US, came to R/GA looking for help communicating their new manifesto. I worked closely with creative directors to visually bring it to life.
There are some things that only construction pros know. One is what goes down at the job site. The other is that there’s no foam sealant quite like Great Stuff Pro.
Agency Edelman SF
Sr. CW Erin Ridgeway
CW PJ Forester
Have you ever dreamt of digging a hole from America to China? Well we did it!
A physical installation allowed us to create an illusion of a real hole which let people speak to each other from Hong Kong to Los Angeles.
Credit: The Kids
