We started with a simple yet powerful insight: Study is better with play.

Then, we brought our story to life with a twist.

As universities around the world reopened, we launched Samsung Galaxy Tab S7FE with an explosive film celebrating the return to campus life.

And as a not-so-subtle “FUCK YOU” to competing brands, we made the included S-PEN our star.

From reuniting with your crew to cramming in the library. From pools and courts to daydreams defying gravity.From sharing study tips to bringing it all back to the quad.

This is our anthem to the student experience, made better with Samsung.

My gratitude to everyone it took to make this little film the best it could be.

Music "Do It Like This" by FRANCCI

Client: Samsung Global Mobile

Agency: BBH USA

CCO: Rafael Rizuto

EP: Michael Petrucelly

CD Omar Silwany

CD Coral Garvey

CW Patrick De Young

Director WAFLA