• About
  • Before advertising
  • photography
  • Work

Rosendo Ayala

Art Direction, Concept Development, Campaign Ideation, Photography.

  • About
  • Before advertising
  • photography
  • Work

Lucid Motors

As the lead Art Director for brand and marketing Lucid Motors, I worked cross functionally with PR, experiential, UX departments to ensure consistency and quality through all creative communications.

Alongside a talented group, I headed marketing campaigns, assisted in launching three car models, and opened auto retail-studios all over the US and Europe—all the while continuing to build a brand that speaks post-luxury.

To chat more about my role in any of these projects please reach out always happy to talk about it :)

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