Rosendo Ayala

Art Direction, Concept Development, Campaign Ideation, Photography.

Smirnoff

Smirnoff Raspberry Crush

A launch campaign for Smirnoff new flavor, Raspberry Crush to the UK, our challenge was to create a TV spot that could transmit Smirnoff’s new bold flavor . As an Art Director I was in charge of casting a wide diverse group of people as same as giving them a bold confident look.

Client: Smirnoff Agency: 72&Sunny NYC

Role: Art Director

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