As one of the biggest product launch in years, we made sure to show a range of iconic faces.

Our famous friends include: LeBron James, Elijah Wood, Martha Stewart, Missy Elliott, Ru Paul, Tracy Morgan, Evan Rachel Wood, Jonathan Van Ness and Cookie Monster.

​Our team was responsible for creating a fully integrated campaign across digital, social, OOH, broadcast, media partnerships and even a chatbot. 

Client: AT&T

Agency: Critical Mass

CD Dimitri Kalagas

CD Mike Costello

CW Kristen Wellmer & Amanda Kim

Designer Alice McCarthy

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