The “Future of Style” subdivision by Adidas China is not a standalone brand, but rather a curated design and campaign series under the adidas Sportswear division. It represents a bold, region-specific interpretation of fusion fashion— melding futuristic sportswear aesthetics with cultural heritage and avant-garde visuals. While heavily stylized, garments and footwear remain functional.

alongside my partner Nathini van der Meer we developed the concepts, and we execute our ideas, we cast talent, and hired photographers, we found studios and prop houses to be able to bring our vision to live, we also had to develop 3D renderings of the racing car as well a some other elements on the XLG Adidas shoot.

Creative Director - Rosendo Ayala

Creative Director - Nathini van der Meer

Photographer - Yudo Kurita - Instagram